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Lufthansa launches new Lufthansa Italia brand

New Italian airline to be established – Lufthansa Italia to offer direct connections from Milan Malpensa to European destinations – Flights already available for booking from 99 euros

Lufthansa has launched its new “Lufthansa Italia” brand in Italy. Lufthansa is to found its own Italian airline under the new brand early next year and apply for an Italian Air Operator Certificate (AOC).

The new airline aims to blend German efficiency and reliability with Italian flair.

With an initial fleet of six Airbus A319 aircraft, Lufthansa Italia will focus on Northern Italy, Milano and Lombardy, and will offer connections to major European destinations from February 2009.

Flights to the first two destinations, Barcelona (BCN) and Paris-Charles de Gaulle (CDG), will commence from 2 February 2009. Flights to Brussels (BRU), Budapest (BUD), Bucharest (BUH) and Madrid (MAD) will be added to the timetable in early March. London-Heathrow (LHR) and Lisbon (LIS) will be added by end of March 2009.

The Airbus A319, will seat 138 passengers in Business and Economy Class, with a cabin design influenced by Italian origins. The Italian flight attendants will serve Italian delicacies in the in-flight menu.

Lufthansa Italia is cooperating with Milan Malpensa Airport to upgrade the infrastructure to provide passengers with more services and comfort, including an enhanced lounge product and fast-track passage through security.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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