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BIAL and BMTC to cooperate and increase Vayu Vajra visibility

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I received some very encouraging news today and kudos to both BIAL and BMTC.

Bengaluru International Airport Ltd., and the Bangalore Metropolitan Transport Corporation sat down and have arrived at an action plan which will help increase the visibility and hopefully usage of the BMTC Vayu Vajra air-conditioned Volvo bus service to and from the airport, affectionately called “VV” by Bangaloreans.

BIAL will provide better visibility at the airport to VV all the way from the airport transfer buses till the terminal exit.

A display board will be implemented at the arrival baggage collection area which will provide real-time next bus departure timing from the airport.

BIAL will also canvass the airlines to put promotional placards or flyers in seat pockets and display informational videos on in-flight entertainment systems. I exhort the airlines to pitch in.

Despite significant loss, BMTC has been enthusiastically running the VV service, and these steps by the teams at BIAL and BMTC should help strengthen the service and offer a comfortable yet economical airport transport solution.

For more information on the VV service including route lists and timings visit the Vayu Vajra site.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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