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Lufthansa India launches Star Chef contest on its Facebook page, but read the terms carefully

by Devesh Agarwal

Lufthansa Star Chef Contest
Lufthansa image.

German carrier Deutsche Lufthansa has launched an exclusive contest, for aspiring chefs, on its India page on Facebook.

Called the Star Chef Contest, the aim of the contest is to find Indian main course recipes for service aboard Lufthansa’s First and Business class flights between India and Germany.

The winning recipe will be featured in business or first class in one menu cycle on-board all Lufthansa flights ex-India. The duration of each menu cycle is two months. The winning recipe will also be featured at these restaurants – Jamawar, The Leela Mumbai and Diya, The Leela Kempinski Gurgaon

The Grand Prize winner also wins a free trip to Germany to visit LSG Sky Chefs kitchen, including a three night hotel stay, and gets a prestigious three month internship at one of The Leela hotels to hone their culinary skills.

Weekly winners will also be chosen as ‘Chef’s Pick of the Week’ to win a kitchen appliance worth Rs 5000 or more!

To participate, entrants must:

  • Submit an original recipe for an Indian main course (vegetarian or non-vegetarian)
  • Upload a picture so that the jury can view a presentation of the dish
  • Submit recipes before March 31, 2013

The jury of Chefs Surender Mohan, Kunal Kapur, and Thomas Brockenauer, will select the 15 best recipes based on taste, presentation and innovation. The Lufthansa India Facebook fans will then vote on these 15 to decide the ‘Top 8’ recipes.

One of the contest requirements is that the recipe has to be original and another is that the ‘Top 8’ entrants will be required to attend a live cooking contest judged by the jury in the Grand Finals at The Leela in Mumbai on 25 April 2013. Lufthansa will provide air tickets.

There are some aspects of the terms and conditions of the contest you should read carefully. The one we found troubling was under clause 3.a.

Once the recipes are submitted, they become the property of Lufthansa and the Star Chef, and can be used/ altered in any form for any usage in future.

Effectively you transfer your intellectual property to Lufthansa and an unnamed Star Chef (we assume Mr. Kunal Kapur) just by entering the contest. We have asked the airline for its comments on this broad-ranging condition, and are awaiting their answer.

Also Non-resident Indians (NRIs) and foreign citizens residing in India, need not bother participating; the contest is only open to Indian citizens who are resident in India.

Visit the Lufthansa India Facebook page and launch the Star Chef Contest application from there.

While you are on Facebook, do take the time to visit the Bangalore Aviation Facebook page and give us a “like”.

About Devesh Agarwal

A global frequent flyer with over 20 years and four million air miles, he combines his knowledge, experience, skills and passion in aviation, product management, branding, social media, logistics and marketing on Bangalore Aviation. He is ranked 6th on Mashable's list of aviation pros on Twitter. A product management expert he was awarded a silver medal at the Lockheed Martin innovation competition 2010.
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