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Spicejet’s new TV commercials promote hot food and SpiceMAX service

SpiceJet Boeing 737-800 VT-SPJ. Photo copyright Devesh Agarwal.

Budget carrier Spicejet is preparing to launch a fresh television advertising initiative focussed on their hot food and premium economy type SpiceMAX service. Arch rival IndiGo does not provide hot meals on board its flights, nor does it offer a service comparable to SpiceMAX. The TV commercials focus on the additional leg room offered, hot meals, eliminating queues, using daily …

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