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Daily Archives: December 1, 2011

Jet Airways must remove brand confusion by consolidating its low cost Konnect and JetLite services

TURBOCHARGING JET AIRWAYS PART 1By Rishul Saraf Jet Airways is a pioneer in Indian aviation. From the earliest stages of India’s economic liberalisation, with a fleet of just four Boeing 737-300 and 737-400, Jet Airways grew to reach a fleet size of over 92 aircraft, by 2008, and become a dominant force in Indian aviation. Since then, due to recession, …

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