Tag Archives: Starbucks

Airlines in India are partnering with famous food brands to leverage their ‘star power’ in an effort to woo passengers. The partnerships are with both home grown and glocal (global brands operating locally) brands. Last month, India’s largest private airline Jet Airways, announced a partnership to serve Subway sandwiches and Krispy Kreme doughnuts on board its flights. A week back, low-fare carrier …

The Tata-Singapore Airlines branded Vistara will serve Starbucks coffee on-board its flights from later this year. As a coffee lover, I look forward some decent coffee aboard an Indian carrier. The world famous brand though will be limited to the business and premium economy class sections. Global agreement between Tatas and Starbucks The move is part of a significant agreement …