Wednesday , 21 August 2019
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Tag Archives: Singapore Girl

Videos: Singapore Airlines launches its new ad campaign “The lengths we go to”

by Devesh Agarwal Iconic national carrier Singapore Airlines (SIA) has launched a new global brand campaign named “The Lengths We Go To”, showcasing the airline’s commitment to putting the customer at the heart of everything it does. Explaining the thinking behind Singapore Airlines service experience, and the brand campaign, Singapore Airlines’ Executive Vice President Commercial, Mr Mak Swee Wah, said …

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Video: Singapore Airlines re-introduces iconic Singapore girl in new advertisements

After many years in the background, the iconic cabin crew of Singapore Airlines, the “Singapore Girl” has made a comeback in a dramatic advertisement by the airline. For an airline that has an extremely limited presence in the social media space, it was surprising the airline chose to launch the ad on YouTube. [bsu_youtube_advanced url=”https://www.youtube.com/watch?v=fNEJrd6GkSY” width=”640″ height=”360″ controls=”alt” autohide=”yes” showinfo=”no” …

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