Tag Archives: campaign

British Airway’s new heart-warming new marketing campaign

Friday, February 14th, launched its new marketing campaign ‘Go Further to Get Closer’. The mini-film narrates the story of Sumeet Gupta and how he surprises his wife Chetna with an overseas trip allowing them to escape from daily intrusions and get closer to each other. The marketing film has been produced by Ogilvy India and is based on the insight …

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Video: Lufthansa’s new “nonstop you” campaign’s TV ad

Image courtesy Lufthansa At the ITB show in Berlin, German carrier Lufthansa announced a new media campaign titled “nonstop you”. The new campaign attempts to build on the carrier’s strong reputation amongst business travellers and also targets leisure travellers more directly than before. Signifying a change in focus by airlines across the globe this year, the campaign focuses on the …

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