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SpiceJet Boeing 737-800 VT-SPJ. Photo copyright Devesh Agarwal.
SpiceJet Boeing 737-800 VT-SPJ. Photo copyright Devesh Agarwal.

Spicejet’s new TV commercials promote hot food and SpiceMAX service

Budget carrier Spicejet is preparing to launch a fresh television advertising initiative focussed on their hot food and premium economy type SpiceMAX service. Arch rival IndiGo does not provide hot meals on board its flights, nor does it offer a service comparable to SpiceMAX.

The TV commercials focus on the additional leg room offered, hot meals, eliminating queues, using daily life situations dosed with a dash of humour

Karan Shetty directed these commercials, conceived and created by Fingerprint Films.

Spicejet TVC videos – SpiceMAX


Spicejet TVC videos – hot meals


Share your thoughts on these commercials via a comment.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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