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Southwest Airlines new Heart One livery. Image courtesy the airline.
Southwest Airlines new Heart One livery. Image courtesy the airline.

Video: Southwest Airlines unveils new livery and branding

Southwest Airlines, one of the largest low fare carriers in the world, has unveiled a new branding for the airline including a new livery, new logo, and new colour scheme. The new branding called ‘Heart One’.

You can read more about ‘Heart One’ at the Southwest Heart micro-site the airline has created.

The detailed media release in PDF form can be downloaded here. The Heat Q&A FAQ in Microsoft Word docx format can be downloaded here.

Video of painting the new Southwest Heart livery

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Also enjoy SWA’s commercial celebrating their livery.
[bsu_youtube_advanced url=”http://www.youtube.com/watch?v=y4j1mV5e-6A” width=”640″ height=”360″ controls=”alt” autohide=”yes” showinfo=”no” rel=”no” modestbranding=”yes” theme=”light”]

What do you think about the new livery? Share you thoughts via a comment.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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