Qatar Airways to join oneworld alliance on October 30

by BA Staff

Doha-based Qatar Airways will become a full member of oneworld®, the alliance of airlines, from Wednesday 30 October 2013, becoming the first of the GB3 (Gulf Big 3) slated to join any of the global airline alliances.

It received clearance to board oneworld after successfully completing a thorough review of its readiness, conducted by British Airways, which is sponsoring Qatar Airways’ entry into the alliance, with oneworld’s central team.

Qatar Airways completes its oneworld implementation programme just one year after receiving its invitation to join, announced at a press conference in the alliance’s New York home in October 2012. This will make its induction into oneworld one of the fastest in the alliance’s history. Normally it takes around 18 months for any airline to be readied to enter any alliance.

Qatar Airways’ addition to oneworld will come shortly before the airline moves into its new home base, Hamad International Airport, which has been designed to strengthen Doha’s position as a premium global hub, with an eventual capacity for 50 million passengers a year.

From Wednesday, October 30, Qatar Airways will offer oneworld’s full range of services and benefits. The three million members of Qatar Airways’ Privilege Club loyalty programme will enjoy frequent flyer privileges whenever they fly with any oneworld member airlines – airberlin, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, LAN Airlines, Malaysia Airlines, Qantas, Royal Jordanian, S7 Airlines and some 30 affiliated airlines. This includes earning and redeeming Qmiles for awards and earning Qpoints for tier status when flying with all these airlines.

oneworld member airlines with designate Qatar Airways

Privilege Club Platinum cardholders will have Emerald status in the oneworld programme. Privilege Club Gold will be equivalent to oneworld Sapphire and Privilege Club Silver will be oneworld Ruby.

From 30 October, Privilege Club Platinum and Gold members will be able to access 550 airport lounges worldwide offered by oneworld member airlines when they fly with one of the alliance’s carriers. Qatar Airways’ First and Business Class passengers will also be able to use oneworld partner airline lounges.

Also from 30 October, the 130 million members of the established oneworld airlines’ frequent flyer programmes will be able to earn and redeem awards and tier status points and receive all other oneworld benefits on Qatar Airways.

Qatar Airways is already participating in Global Explorer, the round-the-world fare offered by all oneworld members and various airlines that are not part of the alliance.

More than 20 of its destinations and five countries – Ethiopia, Iran, Rwanda, Serbia and Tanzania – will be new to the oneworld map. More significantly, Qatar Airways will substantially strengthen the alliance’s customer offering by providing superior routing alternatives across many hundreds of city pairs. For example, passengers flying between Asia and Southern Europe or between Asia and Africa will now have convenient one-stop connections not previously available within the oneworld network.

The alliance is currently undergoing the biggest expansion in its history with:

  • The addition of Malaysia Airlines, one of this industry’s most frequent award winners, six months ago, further strengthening oneworld’s position in South East Asia, one of the fastest growing regions for air travel demand.
  • The switch in the second quarter of next year to oneworld from the Star Alliance by TAM, the leading airline in Latin America’s leading economy, Brazil, along with its Paraguayan affiliate, following the addition to oneworld on 1 October 2013 of the newest member of the LAN group, LAN Colombia, solidifying oneworld’s position as the leading alliance in Latin America.
  • The introduction early next year of SriLankan Airlines, as the first airline from the Indian subcontinent to join any global alliance, which, with Qatar Airways, will make oneworld the leading alliance in the region.
  • In addition, US Airways proposes to switch from Star to oneworld as part of its planned merger with American Airlines, subject to necessary approvals.

With Qatar Airways and the other airlines lining up to join, oneworld will:

  • Serve almost a thousand airports in more than 150 countries, with 14,000 daily departures.
  • Carry 480 million passengers a year on a combined fleet of almost 3,500 aircraft.
  • Generate US$ 140 billion annual revenues.

Qatar Airways’ oneworld implementation programme has represented one of the most extensive projects in the airline’s 16-year history, with working groups covering some 20 streams of activity. Projects are nearing completion to bring its various internal processes and procedures into line with the alliance’s requirements, and extensive employee training and communications programmes are now underway at Qatar Airways and the alliance’s established members, to ensure they are ready to provide oneworld’s customer services and benefits across the expanded alliance from 30 October.

Qatar Airways Chief Executive Officer Akbar Al Baker said:

“In Qatar Airways’ relatively short history, we have quickly established a reputation for innovation, quality and excellence in everything we do. We are pleased to build on that by becoming the only major airline from the Gulf to date to be joining any of the global airline alliances. We are proud to entering the best of them, in oneworld – and to be doing so in record quick time. We very much look forward to flying alongside some of the best airlines in the world from 30 October, bringing the heightened benefits offered by oneworld to our customers.”

oneworld CEO Bruce Ashby said:

“Quality has always been the hallmark of oneworld, so we are pleased to be adding to our alliance another of the world’s highest quality airlines, in Qatar Airways. oneworld aims to be the first choice alliance for frequent international travelers the world over. Qatar Airways will significantly improve our connectivity between many of the destinations that are most important to those customers. We look forward to welcoming it and its customers on board the world’s leading airline alliance.”

Images courtesy oneworld and Qatar Airways

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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