Video: Leo Messi joins Kobe Bryant as global brand ambassador for Turkish Airlines

December 11, 2012 1 Comment 258 Views

By Devesh Agarwal and Vinay Bhaskara

Flag carrier Turkish Airlines has signed international soccer superstar Lionel Andrés “Leo” Messi, of La Liga club, FC Barcelona FC Barcelona as a Global Brand Ambassador. Messi joins NBA superstar Kobe Bryant of the Los Angeles Lakers basketball team, and professional tennis player Caroline Wozniacki, who have been brand ambassadors for the airline since 2011 and 2010 respectively.

In September, Messi shot a “Fly With The Best” TV commercial for the airline with Kobe Bryant in which the duo competes to win the attention of a young boy.



Recently Turkish Airlines added the 200th aircraft to its fleet, and now flies to 92 countries, more than any other airline in the world.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

Check Also

In new strategy Etihad invests in Darwin Airlines, re-brands it Etihad Regional

by Devesh Agarwal Etihad Airways, the national carrier of the United Arab Emirates, today announced …

+OK
+OK