Your opinion: Topic of the week: Will the 787 Dreamliner revive Air India’s fortunes?

September 11, 2012 Comments Off on Your opinion: Topic of the week: Will the 787 Dreamliner revive Air India’s fortunes? 122 Views

After much delay Air India has finally taken delivery of its first Boeing 787-8 Dreamliner aircraft.

The airline has taken out full page advertisements in most major newspapers across the nation, extolling the virtues of the aircraft.

There are many short-comings at the airline that need correcting. The most important being political and bureaucratic meddling and micro-management of airline operation. This meddling is showing up in the form of an idle Boeing 777-200LR fleet, which has a very poor seat configuration resulting in imbalanced operating economics. The procurement of these aircraft were forced on the airline by political bosses. The employees of Air India are not blameless with poor and indifferent attitude and militancy in high gear.

Can the Dreamliner salvage the fortunes of Air India? Share your thoughts. Post a comment.

About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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