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Tag Archives: television

Emirates’ new Jennifer Aniston advert focuses on all classes not just first

In the past few months, India has been bombarded with an advertising blitz by Dubai-based Emirates airlines, showing off its economy class. What many in India are missing, is the latest edition Emirates advertisement starring Hollywood superstar, Jennifer Aniston. Unlike the earlier 2015 ad which focussed on the first class section of the flagship of the airline, the Airbus A380 …

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Spicejet’s new TV commercials promote hot food and SpiceMAX service

SpiceJet Boeing 737-800 VT-SPJ. Photo copyright Devesh Agarwal.

Budget carrier Spicejet is preparing to launch a fresh television advertising initiative focussed on their hot food and premium economy type SpiceMAX service. Arch rival IndiGo does not provide hot meals on board its flights, nor does it offer a service comparable to SpiceMAX. The TV commercials focus on the additional leg room offered, hot meals, eliminating queues, using daily …

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Debunking Indian media’s sensationalist aviation reporting

Air India Airbus A321 VT-PPO. Seen here handing in the early morning light at Bangalore Airport.

When it comes to aviation reporting, the some papers and TV channels of the mainstream India media are world leaders in sensationalism, hype, and scare-mongering. Regardless of the situation, even for the most minor and routine aviation incident, the opening para will contain a phrase similar to “Passengers had a miraculous escape” and “cheated death”. So rampant is the frenzy …

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Air India refutes TimesNow TV report on Air India Day extravaganza

A tail parade of each of Air India's Boeing aircraft as in 2011. The 747-400, 777-300ER, 777-200LR and 737-800.

In an unusual move for the national carrier, Air India issued a strongly worded statement refuting a media report by TimesNow TV on the airline’s recent Air India Day celebrations calling it “baseless” and “devoid of truth”. In a segment titled “What was Air India celebrating?” aired late last week, the television channel claimed The channel claimed a figure of …

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Emirates to add more features for Children

By BA Staff Emirates will boost the children’s content on its in-flight entertainment system, ice Digital Widescreen (information, communication, entertainment) in December Children on an Emirates flight in December have more than 50 hours of kid-friendly TV and new features on ice Digital Widescreen include Nickelodeon featuring Bubble Guppies, Spongebob and Team Umizoomi, and new and updated channels dedicated to …

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Video: Etihad’s new TV commercial

by Devesh Agarwal Abu Dhabi based Etihad Airways is releasing a new TV commercial (TVC) across the world in the next few days. Created by M&C Saatchi, the TVC will be released in the UAE on March 3rd, and then across Australia, China, Germany, India, Japan, UK, USA, and Nigeria the next day. The commercial which has been produced by …

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Video: Lufthansa’s new “nonstop you” campaign’s TV ad

Image courtesy Lufthansa At the ITB show in Berlin, German carrier Lufthansa announced a new media campaign titled “nonstop you”. The new campaign attempts to build on the carrier’s strong reputation amongst business travellers and also targets leisure travellers more directly than before. Signifying a change in focus by airlines across the globe this year, the campaign focuses on the …

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Video nostalgia: The TV ads of British Airways – The world’s favourite airline

British Airways is one of the world’s most recognisable airlines and at 93 years, one of the oldest. The radio call sign for British Airways is Speedbird, based on the stylised icon of the airline’s predecessors, Imperial Airways and BOAC, and probably best symbolised by Concorde. The airline has naturally relied upon and continues to rely on history and nostalgia …

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Video: Singapore Airlines re-introduces iconic Singapore girl in new advertisements

After many years in the background, the iconic cabin crew of Singapore Airlines, the “Singapore Girl” has made a comeback in a dramatic advertisement by the airline. For an airline that has an extremely limited presence in the social media space, it was surprising the airline chose to launch the ad on YouTube. The cabin crew of Singapore Airlines are …

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