In the past few months, India has been bombarded with an advertising blitz by Dubai-based Emirates airlines, showing off its economy class. What many in India are missing, is the latest edition Emirates advertisement starring Hollywood superstar, Jennifer Aniston. Unlike the earlier 2015 ad which focussed on the first class section of the flagship of the airline, the Airbus A380 …
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Budget carrier Spicejet is preparing to launch a fresh television advertising initiative focussed on their hot food and premium economy type SpiceMAX service. Arch rival IndiGo does not provide hot meals on board its flights, nor does it offer a service comparable to SpiceMAX. The TV commercials focus on the additional leg room offered, hot meals, eliminating queues, using daily …
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When it comes to aviation reporting, the some papers and TV channels of the mainstream India media are world leaders in sensationalism, hype, and scare-mongering. Regardless of the situation, even for the most minor and routine aviation incident, the opening para will contain a phrase similar to “Passengers had a miraculous escape” and “cheated death”. So rampant is the frenzy …
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In an unusual move for the national carrier, Air India issued a strongly worded statement refuting a media report by TimesNow TV on the airline’s recent Air India Day celebrations calling it “baseless” and “devoid of truth”. In a segment titled “What was Air India celebrating?” aired late last week, the television channel claimed [bsu_quote cite=”TimesNow TV report” url=”http://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=8&cad=rja&uact=8&ved=0CFoQIDAH&url=http%3A%2F%2Fwebcache.googleusercontent.com%2Fsearch%3Fq%3Dcache%3Ay5VkuKA84n8J%3Awww.timesnow.tv%2FWhat-was-Air-India-celebrating%2Fvideoshow%2F4463051.cms%2B%26cd%3D8%26hl%3Den%26ct%3Dclnk%26gl%3Din%26client%3Dfirefox-a&ei=LBoEVPWzLJKfugTvoIHQAg&usg=AFQjCNHUC_YOQubD7kS9gxqj6ke_SHrm4g&bvm=bv.74115972,d.c2E”]While the …
Read More »By BA Staff Emirates will boost the children鈥檚 content on its in-flight entertainment system, ice Digital Widescreen (information, communication, entertainment) in December Children on an Emirates flight in December have more than 50 hours of kid-friendly TV and new features on ice Digital Widescreen include Nickelodeon featuring Bubble Guppies, Spongebob and Team Umizoomi, and new and updated channels dedicated to …
Read More »by Devesh Agarwal Abu Dhabi based Etihad Airways is releasing a new TV commercial (TVC) across the world in the next few days. Created by M&C Saatchi, the TVC will be released in the UAE on March 3rd, and then across Australia, China, Germany, India, Japan, UK, USA, and Nigeria the next day. The commercial which has been produced by …
Read More »Image courtesy Lufthansa At the ITB show in Berlin, German carrier Lufthansa announced a new media campaign titled “nonstop you”. The new campaign attempts to build on the carrier’s strong reputation amongst business travellers and also targets leisure travellers more directly than before. Signifying a change in focus by airlines across the globe this year, the campaign focuses on the …
Read More »British Airways is one of the world’s most recognisable airlines and at 93 years, one of the oldest. The radio call sign for British Airways is Speedbird, based on the stylised icon of the airline’s predecessors, Imperial Airways and BOAC, and probably best symbolised by Concorde. The airline has naturally relied upon and continues to rely on history and nostalgia …
Read More »After many years in the background, the iconic cabin crew of Singapore Airlines, the “Singapore Girl” has made a comeback in a dramatic advertisement by the airline. For an airline that has an extremely limited presence in the social media space, it was surprising the airline chose to launch the ad on YouTube. [bsu_youtube_advanced url=”https://www.youtube.com/watch?v=fNEJrd6GkSY” width=”640″ height=”360″ controls=”alt” autohide=”yes” showinfo=”no” …
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