Tuesday , 21 February 2017
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Tag Archives: Advertising

Emirates’ new Jennifer Aniston advert focuses on all classes not just first

In the past few months, India has been bombarded with an advertising blitz by Dubai-based Emirates airlines, showing off its economy class. What many in India are missing, is the latest edition Emirates advertisement starring Hollywood superstar, Jennifer Aniston. Unlike the earlier ad which focussed on the first class section of the flagship of the airline, the Airbus A380 superjumbo, …

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Spicejet’s new TV commercials promote hot food and SpiceMAX service

SpiceJet Boeing 737-800 VT-SPJ. Photo copyright Devesh Agarwal.

Budget carrier Spicejet is preparing to launch a fresh television advertising initiative focussed on their hot food and premium economy type SpiceMAX service. Arch rival IndiGo does not provide hot meals on board its flights, nor does it offer a service comparable to SpiceMAX. The TV commercials focus on the additional leg room offered, hot meals, eliminating queues, using daily …

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Interesting trivia: It takes 96 people to fly an airline passenger

by Devesh Agarwal A montage of photos to create a globe. Image courtesy BA. British Airways has calculated the number of essential people involved in the customer journey in order to fly. It is 96 different roles, across 18 different departments, using over 11 external suppliers in the process. This figures rises to 107 for premium customers, which normally includes …

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Video: British Airways’ latest TV advertisement showcases its Boeing 787 Dreamliner

by BA Staff British Airways’ latest TV advertisement is focussed on the carrier’s new Boeing 787 Dreamliner. The video showcases the airline’s heritage and decades of flying know-how and innovation. The video follows a customer’s journey using a ‘micro to macro’ style of filming. The footage shows close up shots of the intimate details of flying, panning to wide shots …

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Videos: Singapore Airlines launches its new ad campaign “The lengths we go to”

by Devesh Agarwal Iconic national carrier Singapore Airlines (SIA) has launched a new global brand campaign named “The Lengths We Go To”, showcasing the airline’s commitment to putting the customer at the heart of everything it does. Explaining the thinking behind Singapore Airlines service experience, and the brand campaign, Singapore Airlines’ Executive Vice President Commercial, Mr Mak Swee Wah, said …

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Video: Leo Messi joins Kobe Bryant as global brand ambassador for Turkish Airlines

By Devesh Agarwal and Vinay Bhaskara Flag carrier Turkish Airlines has signed international soccer superstar Lionel Andrés “Leo” Messi, of La Liga club, FC Barcelona FC Barcelona as a Global Brand Ambassador. Messi joins NBA superstar Kobe Bryant of the Los Angeles Lakers basketball team, and professional tennis player Caroline Wozniacki, who have been brand ambassadors for the airline since …

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Qantas release new video advertisement, changes slogan

Australian national carrier Qantas has released a new video advertisement and with it a very subtle change in its slogan. We are used to seeing “Spirit of Australia” emblazoned on the side of every Qantas aircraft. Qantas A330-300 at Mumbai. Photo copyright Devesh Agarwal. All rights reserved. In an effort to reach out to its passenger base, the new slogan …

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Video: Lufthansa’s new “nonstop you” campaign’s TV ad

Image courtesy Lufthansa At the ITB show in Berlin, German carrier Lufthansa announced a new media campaign titled “nonstop you”. The new campaign attempts to build on the carrier’s strong reputation amongst business travellers and also targets leisure travellers more directly than before. Signifying a change in focus by airlines across the globe this year, the campaign focuses on the …

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Video nostalgia: The TV ads of British Airways – The world’s favourite airline

British Airways is one of the world’s most recognisable airlines and at 93 years, one of the oldest. The radio call sign for British Airways is Speedbird, based on the stylised icon of the airline’s predecessors, Imperial Airways and BOAC, and probably best symbolised by Concorde. The airline has naturally relied upon and continues to rely on history and nostalgia …

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Video: Emirates new “Hello World” branding TVC

Dubai based Emirates airline is trying to evolve its brand from a travel / airline brand to a global lifestyle brand. The carrier set to launch a new global brand platform and direction, themed “Hello Tomorrow,” which positions the global airline as the enabler of global connectivity and meaningful experiences. Emirates has partnered with Strawberry Frog and will launch promotions …

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Video: The new edgy IndiGo TV advertisement directed by Steven Antin

India’s leading low fare carrier and second largest domestic carrier IndiGo has launched a new TV commercial patterned after a Broadway muscial. Called the world’s first Runway Musical the fast-paced theatrical uses extreme choreography to represent the operational excellence required to make flights run on time. The ad was produced in Los Angeles, California, under the direction of Steven Antin, …

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Video: Singapore Airlines re-introduces iconic Singapore girl in new advertisements

After many years in the background, the iconic cabin crew of Singapore Airlines, the “Singapore Girl” has made a comeback in a dramatic advertisement by the airline. For an airline that has an extremely limited presence in the social media space, it was surprising the airline chose to launch the ad on YouTube. The cabin crew of Singapore Airlines are …

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Video: Indigo’s catchy “on time” TV advertisement

Delhi based value carrier IndiGo is known for its catchy advertising. With very little product differentiation between all the value carriers, on-time performance is a major draw for passengers. Playing to its strengths IndiGo has been advertising its industry leading on-time performance across TV channels in India, with this spiffy advertisement. What are your views on this ad ?

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SpiceJet’s new TV advertisements

Gurgaon based value carrier has introduced some clever advertising on TV screens across the nation promoting features of the airline like web check in which is also offered by other low fare competitors, and complimentary supervision of unaccompanied minors which is a USP for the carrier.

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