In less than two weeks Jet Airways will commence flights between Bangalore and Amsterdam and Chennai and Paris in the winter schedule starting October 29, 2017. To showcase these flights, the airline has released two interesting videos that juxtapose the cultures and highlights of the city pairs. I like the way the cities and cultures of South India, Paris and, …
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Less than a day after the United States imposed a ban on carriage of large electronics devices in the cabin, Dubai based Emirates airline has released a video advertisement which thumbs it nose at the ban. Titled “Let us entertain you“, the ad is a clipping of the famous 2016 television commercial (TVC) featuring Hollywood superstar Jennifer Aniston. This short …
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In the past few months, India has been bombarded with an advertising blitz by Dubai-based Emirates airlines, showing off its economy class. What many in India are missing, is the latest edition Emirates advertisement starring Hollywood superstar, Jennifer Aniston. Unlike the earlier 2015 ad which focussed on the first class section of the flagship of the airline, the Airbus A380 …
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Budget carrier Spicejet is preparing to launch a fresh television advertising initiative focussed on their hot food and premium economy type SpiceMAX service. Arch rival IndiGo does not provide hot meals on board its flights, nor does it offer a service comparable to SpiceMAX. The TV commercials focus on the additional leg room offered, hot meals, eliminating queues, using daily …
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Friday, February 14th, launched its new marketing campaign ‘Go Further to Get Closer’. The mini-film narrates the story of Sumeet Gupta and how he surprises his wife Chetna with an overseas trip allowing them to escape from daily intrusions and get closer to each other. The marketing film has been produced by Ogilvy India and is based on the insight …
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by Devesh Agarwal What are the best seats for tall or wide passengers on IndiGo flights? Read on to learn. Two weeks ago, as I was making a booking on IndiGo for a flight to Delhi, I was offered a chance to buy ‘Premium Seats’ under the airline’s Seat Plus value add-on plan for Rs. 500 per seat per flight. …
Read More »by Devesh Agarwal A montage of photos to create a globe. Image courtesy BA. British Airways has calculated the number of essential people involved in the customer journey in order to fly. It is 96 different roles, across 18 different departments, using over 11 external suppliers in the process. This figures rises to 107 for premium customers, which normally includes …
Read More »by BA Staff British Airways’ latest TV advertisement is focussed on the carrier’s new Boeing 787 Dreamliner. The video showcases the airline’s heritage and decades of flying know-how and innovation. The video follows a customer’s journey using a ‘micro to macro’ style of filming. The footage shows close up shots of the intimate details of flying, panning to wide shots …
Read More »by Devesh Agarwal Iconic national carrier Singapore Airlines (SIA) has launched a new global brand campaign named “The Lengths We Go To”, showcasing the airline’s commitment to putting the customer at the heart of everything it does. Explaining the thinking behind Singapore Airlines service experience, and the brand campaign, Singapore Airlines’ Executive Vice President Commercial, Mr Mak Swee Wah, said …
Read More »Dallas Fort Worth based American Airlines has unveiled a new livery and branding. In these two videos you can see a CGI simulation of the new livery on the airline’s flagship Boeing 777-300ER. Also go behind the scenes in a video on how the new branding and logos were created. Share your thoughts via a comment.
Read More »By Devesh Agarwal and Vinay Bhaskara Flag carrier Turkish Airlines has signed international soccer superstar Lionel Andrés “Leo” Messi, of La Liga club, FC Barcelona FC Barcelona as a Global Brand Ambassador. Messi joins NBA superstar Kobe Bryant of the Los Angeles Lakers basketball team, and professional tennis player Caroline Wozniacki, who have been brand ambassadors for the airline since …
Read More »Australian national carrier Qantas has released a new video advertisement and with it a very subtle change in its slogan. We are used to seeing “Spirit of Australia” emblazoned on the side of every Qantas aircraft. Qantas A330-300 at Mumbai. Photo copyright Devesh Agarwal. All rights reserved. In an effort to reach out to its passenger base, the new slogan …
Read More »British national carrier is supporting the 2012 London Olympic games encouraging the citizens of the island nation not to fly during the games. Enjoy the advertisement, and then see the video where the creators explain the idea behind the ad. We think its an innovative ad, but would like to ask British Airways if they paid the congestion charge for …
Read More »Malaysian low cost carrier AirAsia has released an ad titled “Awesome AirAsia” to commemorate its 10th anniversary. It sort of reminds me of Virgin Atlantic’s 25th anniversary “Still Red Hot” ad. A hat tip to Shashank Nigam at Simpliflying for the lead.
Read More »Image courtesy Lufthansa At the ITB show in Berlin, German carrier Lufthansa announced a new media campaign titled “nonstop you”. The new campaign attempts to build on the carrier’s strong reputation amongst business travellers and also targets leisure travellers more directly than before. Signifying a change in focus by airlines across the globe this year, the campaign focuses on the …
Read More »British Airways is one of the world’s most recognisable airlines and at 93 years, one of the oldest. The radio call sign for British Airways is Speedbird, based on the stylised icon of the airline’s predecessors, Imperial Airways and BOAC, and probably best symbolised by Concorde. The airline has naturally relied upon and continues to rely on history and nostalgia …
Read More »Dubai based Emirates airline is trying to evolve its brand from a travel / airline brand to a global lifestyle brand. The carrier set to launch a new global brand platform and direction, themed “Hello Tomorrow,” which positions the global airline as the enabler of global connectivity and meaningful experiences. Emirates has partnered with Strawberry Frog and will launch promotions …
Read More »India’s leading low fare carrier and second largest domestic carrier IndiGo has launched a new TV commercial patterned after a Broadway muscial. Called the world’s first Runway Musical the fast-paced theatrical uses extreme choreography to represent the operational excellence required to make flights run on time. The ad was produced in Los Angeles, California, under the direction of Steven Antin, …
Read More »After many years in the background, the iconic cabin crew of Singapore Airlines, the “Singapore Girl” has made a comeback in a dramatic advertisement by the airline. For an airline that has an extremely limited presence in the social media space, it was surprising the airline chose to launch the ad on YouTube. [bsu_youtube_advanced url=”https://www.youtube.com/watch?v=fNEJrd6GkSY” width=”640″ height=”360″ controls=”alt” autohide=”yes” showinfo=”no” …
Read More »Delhi based value carrier IndiGo is known for its catchy advertising. With very little product differentiation between all the value carriers, on-time performance is a major draw for passengers. Playing to its strengths IndiGo has been advertising its industry leading on-time performance across TV channels in India, with this spiffy advertisement. What are your views on this ad ?
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Bangalore Aviation News, Reviews, Analysis and opinions of Indian Aviation