Monday , 27 February 2017
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Emirates’ new Jennifer Aniston advert focuses on all classes not just first

In the past few months, India has been bombarded with an advertising blitz by Dubai-based Emirates airlines, showing off its economy class.

What many in India are missing, is the latest edition Emirates advertisement starring Hollywood superstar, Jennifer Aniston. Unlike the earlier ad which focussed on the first class section of the flagship of the airline, the Airbus A380 superjumbo, this ad explores all the cabins, especially the economy class.

The ad shows Aniston bonding with a young boy and walking him from first class, through business class, to the economy class where the boy’s father is flabbergasted when he sees who is accompanying his son.

Below are some videos on the making of the ad, the people, and some bloopers for your enjoyment. Share your thoughts via a comment.




About Devesh Agarwal

A electronics and automotive product management, marketing and branding expert, he was awarded a silver medal at the Lockheed Martin innovation competition 2010. He is ranked 6th on Mashable's list of aviation pros on Twitter and in addition to Bangalore Aviation, he has contributed to leading publications like Aviation Week, Conde Nast Traveller India, The Economic Times, and The Mint (a Wall Street Journal content partner). He remains a frequent flier and shares the good, the bad, and the ugly about the Indian aviation industry without fear or favour.

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