Malindo Air is a joint venture by Jakarta, Indonesia-based Lion Air and Malaysia's National Aerospace and Defence Industries (NADI). The name "Malindo" comse from the names of respective countries: Malaysia and Indonesia.
Malindo will take a hybrid approach to differentiate itself from the bare bones low cost AirAsia. Malindo will provide a personal TV IFE (in-flight entertainment) system in every seat, free snacks or meals, seat pitches of 32" and 45" for economy class and business class respectively, and a free baggage allowance of 15 kg and 30 kg. The airline also plans to add in-flight Wi-Fi service.
Images courtesy Randy's Journal