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Japan Airlines to serve Miyazaki beef on international First Class

Japan Airlines (JAL) will be introducing the award-winning Miyazaki beef in its in-flight meals for First Class on international routes from Tokyo (Narita) to Europe and North America between January 9 and March 31, 2013, to commemorate the launch of JAL Sky Suite 777 – the airline’s latest cabin product on its 777-300ERs.

Produced in Miyazaki Prefecture situated in the southern islands of Kyushu, Japan, Miyazaki beef is rated over level A-4 by the Japan Meat Grading Association for its outstanding quality of meat. It won the top-most accolades in five of nine categories in a nationwide wagyu (Japanese beef) quality contest that is held every five years, for two consecutive contests (2007 and 2012), and is recognized as the most superior beef in Japan and a well-known prime label overseas.

For the period between January 9 and February 28, 2013, JAL will serve the high grade beef in First Class as a main western meal selection. Customers can enjoy the luxuriously juicy and tender Miyazaki beef fillet “alla Rossini”, matched with fragrantly seared foie gras and apple – a menu specially crafted by Seiji Yamamoto, Michelin 3-star chef and owner of distinguished Japanese restaurant Ryugin.

There will be a change of menu from March 1, 2013 and the airline will continue to utilize Miyazaki beef in the new line-up until March 31, 2013.

About Devesh Agarwal

A global frequent flyer with over 20 years and four million air miles, he combines his knowledge, experience, skills and passion in aviation, product management, branding, social media, logistics and marketing on Bangalore Aviation. He is ranked 6th on Mashable's list of aviation pros on Twitter. A product management expert he was awarded a silver medal at the Lockheed Martin innovation competition 2010.
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