The airline has taken out full page advertisements in most major newspapers across the nation, extolling the virtues of the aircraft.
There are many short-comings at the airline that need correcting. The most important being political and bureaucratic meddling and micro-management of airline operation. This meddling is showing up in the form of an idle Boeing 777-200LR fleet, which has a very poor seat configuration resulting in imbalanced operating economics. The procurement of these aircraft were forced on the airline by political bosses. The employees of Air India are not blameless with poor and indifferent attitude and militancy in high gear.
Can the Dreamliner salvage the fortunes of Air India? Share your thoughts. Post a comment.